Vision

 a love of the 90's streetwear movement
...a desire to promote individuality and creativity
...and a dedication to create clothing without our planet suffering the repercussions
COLOURFUL RAIN was born..
streetwear is more than fashion...it's an expressive culture..
born from the hip-hop scene in the 80's and 90's, blended with the LA surf-skate scene.
these communities championed self expression and we aim to continue the trend..
our goal is to re-create and re-imagine streetwear staples to create a fresh vibe.

the conscious effort to create clothing without negatively impacting the one planet we have, was an easy one.

the responsibility we have to this place we call home and to the next generation is far more important than low manufacturing costs and higher profit margins.

this is why we use only GOTS Certified cottons and recycled fabrics to create all of our collections.

there is always more to do in becoming a sustainable collective and we will continue to implement ethical and eco-conscious practices as we grow.

as a collective, we promote and encourage individuality and we believe it is key to moving fashion forward.

we aim to display, encourage and celebrate it at every opportunity.

our aim is to create new and exciting silhouettes while keeping the traditions and values of the streetwear scene.

COLOURFUL RAIN is where identity meets creativity.